In search of loyalty, engagement, D2C brands adopt ‘House of Brands’ model

The product is the primary brand rather than the parent brand

Comments

Post a Comment

Popular posts from this blog

BJP’s victory in local body polls indicator of coming Assembly polls: Bommai

Image
Bengaluru : The results of local body polls in Vijayapura and Kollegal, on Monday, came as a shot in the arm for the Basavaraj Bommai-led BJP government in Karnataka. The Chief Minister expressed his happiness over the victory of BJP in local body polls to Vijayapura City Corporation, Kollegal Town Municipality and Savanur Town Panchayat on Monday. The elections were held on October 28. Of the total 35 seats, BJP has won in 17 seats in Vijayapura City Corporation, with the Congress winning only 10 seats. The AIMIM won two seats, while the JD(S) settled for one seat. The BJP is expected to take help from the independent candidates who have won five seats. In Kollegal city Municipal Council, the BJP swept the polls by winning six of the seven seats. Also Read Karnata: CM Bommai, corporate honchos congratulate UK PM-elect Rishi Sunak “This is the indicator for the blooming of lotus all over the State in the 2023 Assembly elections,” the CM said. As Karnataka is due for assembly...
Read more

‘No difference between Congress, PFI’: Karnataka BJP

Image
Bengalore: Coming down heavily on the Congress for demanding a ban on the Rashtriya Swayamsevak Sangh (RSS) on the lines of the Popular Front of India, the ruling BJP has equated the PFI with the Congress. Minister for Education B.C. Nagesh said on Friday that there was no difference between the ideologies of the Congress party and the PFI. “I don’t know what Congress leaders know about the RSS. A few of them want votes of Muslims and that is why they are demanding a ban on the RSS,” he said. “RSS is a patriotic organisation. It is not getting any funds from the government. It is not important whether it is registered or not. RSS is working for the welfare of the country. But, PFI is indulging in anti-national activities,” he stated. Also Read Police officers troubling Congress will be taught a lesson: Siddaramaiah “It is being banned as there is evidence to prove the charges. Till date all decisions made by Prime Minister Narendra Modi and Union Minister Amit Shah have been ...
Read more

Karnataka: BJP MLA used HIV positive women to honey trap rivals, probe launched

Image
In a shocking revelation, a 40-year-old woman has accused Bharatiya Janta Party (BJP) MLA Munirathna of raping her, claiming that the MLA used a honey-trapping scheme involving women infected with HIV to target his rivals. Police on September 18 registered a case against Munirathna for repeated rape, sexual harassment, and voyeurism following a complaint filed by the woman. In her complaint, she alleged that Munirathna sexually assaulted her in March 2020 and continued to rape her for the next two years. She further asserted that he used to threaten and force her into unlawful acts, including honey-trapping political rivals. According to her account, the victim said that the MLA during a conversation with her revealed that he used honeytraping tactics for one of his political rivals, who was infected with HIV. The MLA had asked her to help him lure another target using an HIV-infected person. However, the complainant refused. The police, who are investigating the rape charges, wil...
Read more