In search of loyalty, engagement, D2C brands adopt ‘House of Brands’ model

The product is the primary brand rather than the parent brand

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Viral video involving woman cop sparks controversy, plaint filed

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Bengaluru: A video allegedly showing a woman police officer interacting with a jailed inmate through a WhatsApp video call has triggered controversy after it surfaced on social media. The officer has now approached the Cubbon Park police, alleging that the video was recorded and circulated by two history-sheeters. According to the complaint filed on Thursday, August 20, the officer had known one of the accused, identified as Dharma, for several years. She alleged that during a video call with him, he recorded the conversation without her consent. The recording was subsequently shared with another history-sheeter, Saikumar, who allegedly circulated it on social media. The officer has sought action against Dharma, Saikumar and others allegedly involved in circulating the video. She has stated that the circulation of the video has damaged her reputation and caused considerable embarrassment. The complainant reportedly works as an officer responsible for security at a metro s...
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Congress groomed me not to sit at home: Shivakumar

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Bengaluru: Karnataka Deputy Chief Minister D.K. Shivakumar said on Wednesday that the party has groomed him since 1989 not to sit at home. Speaking to media in Bengaluru, Shivakumar, when asked if he has gone to Delhi to retain his position as the state president, Shivakumar said: “No. It’s bogus, all are planted stories. The party has made me the state’s president for five years. It gave me the Deputy Chief Minister post and has groomed me since 1989 by making me a minister then. Does the party want me to sit at home after empowering me?” Shivakumar said, adding that ‘no matter in which position I am, I will be there for the party.’ Also Read Gear up for 2028 assembly elections, DK Shivakumar calls upon Congress workers He further emphasised targeting his opponents within the party, “I have been called to Kerala, Tamil Nadu, Telangana, Assam, Bihar, Himachal Pradesh, Delhi, Assam, Andhra Pradesh states. Will they others?” When asked will Congress fight the next Karnataka ele...
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